UltimateBet Team Gets More Than a Poker Player with Sebok
Signing a poker player to an online poker room sponsorship roster goes far beyond results at the table. UltimateBet understands this and has signed Joe Sebok for more reasons than his ability on the felt. Sure, Sebok has had some good results with over $1.5 million in lifetime earnings, and a steallar 2006 where he earned nearly $900,000, but he lacks major victories and big final tables. But who cares? UB doesn’t.
Sebok Signs with UltimateBet
Regardless if he has connections or not, the fact is that he has established himself, and consequently PokerRoad, as a serious brand across the socialsphere, and for this, I am sure UltimateBet sees an invaluable asset in Sebok. This is probably why they have also signed him as a media consultant.
I have argued the point that this is good for UB. Now is it good for Sebok? In reality, that comes down to how much he is getting paid, and I hope it is a lot. Sebok has established himself as a leader in online poker media (and online media itself) and this move exposes him to the risk of crossing the editorial/advertising line by using his online brand to promote a poker site. Especially a poker site that has had some negative exposure in the area unethical practices.
My suggestion for Sebok would be to come out of the gate with a casual and indirect promotional approach. Wear the UB logo at tournaments and promotional events, but be careful of pushing too hard and skuffing up that finely polished online image.